Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Job Description
The Senior Marketing Manager will lead our digital agency's enterprise marketing initiatives, content strategy, and partner marketing relationships. This role is essential in driving our agency's visibility and reputation in the B2B space by overseeing strategic marketing campaigns, thought leadership content, and partner collaborations. The Senior Marketing Manager will play a key role in developing our B2B marketing approach, managing external contributors, and ensuring consistent messaging that resonates with enterprise clients.
This role oversees the marketing function and will report to the VP of the Wasserman Digital division.
Key Responsibilities:
Strategic Marketing Leadership
- Develop and execute comprehensive B2B marketing strategies aligned with agency business objectives
- Establish and maintain marketing roadmaps that support enterprise client acquisition goals
- Analyze market trends and competitor activities to inform strategic decision-making
Content Management
- Oversee the development of high-quality B2B content including whitepapers, case studies, and thought leadership articles
- Manage a network of freelance writers, designers, and content creators to produce compelling marketing materials
- Ensure consistent brand voice and messaging across all content assets
- Develop content calendars and editorial guidelines for marketing initiatives
Freelancer Coordination
- Build and maintain relationships with specialized freelance talent in various marketing disciplines
- Establish clear briefing processes, expectations, and quality standards for external contributors
- Manage freelancer budgets, timelines, and deliverables effectively
- Evaluate freelancer performance and optimize the contributor network accordingly
Partner Collaboration
- Coordinate with platform partners on joint marketing initiatives and co-branded content
- Align marketing messaging with partner programs to maximize referral opportunities
- Support partner events and campaigns with appropriate marketing materials
- Ensure consistent representation of agency capabilities in partner channels
Marketing Operations
- Oversee the implementation of marketing campaigns across digital channels including email, social media, and content platforms
- Manage the B2B marketing budget and resource allocation
- Track and report on marketing KPIs and campaign performance
- Implement marketing technology solutions to improve efficiency and effectiveness
Cross-Functional Alignment
- Collaborate with sales, client success, and leadership teams to ensure marketing efforts support business goals
- Provide insights on B2B marketing trends and opportunities to inform agency strategy
- Represent the marketing function in cross-departmental initiatives and planning sessions
Required Skills
Industry / Segment Skills
- B2B Marketing Expertise: Strong understanding of B2B marketing strategies and best practices to develop comprehensive marketing plans aligned with business objectives
- Strategic Planning: Ability to establish marketing roadmaps and make strategic decisions based on market trends and competitor analysis
- eCommerce Platform Proficiency: Knowledge of the major e-commerce platforms like Shopify, BigCommerce, CommerceTools, and Magento.
Content Management Skills
- Content Strategy: Experience developing diverse B2B content including whitepapers, case studies, and thought leadership articles
- Editorial Management: Skills to develop content calendars, establish editorial guidelines, and maintain consistent brand voice
- Project Management: Ability to coordinate multiple content projects simultaneously while meeting deadlines
People Management Skills
- Freelancer Management: Experience building and maintaining relationships with freelance talent across various marketing disciplines
- Team Coordination: Skills to establish clear briefing processes and quality standards for external contributors
Partnership Marketing Skills
- Relationship Building: Capability to coordinate with platform partners on joint marketing initiatives
- Collaborative Marketing: Experience developing co-branded content and aligning messaging with partner programs
- Event Support: Skills to support partner events with appropriate marketing materials
Personal / Interpersonal Skills
- Cross-Functional Collaboration: Ability to work effectively with sales, partnerships, client success, and leadership teams
- Task Oriented: Highly organized with an excellent ability to track and complete tasks.
- Communication: Strong skills to represent marketing in cross-departmental initiatives and provide insights on B2B marketing trends
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
