Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Wasserman Creative is in the business of Relevance—helping brands tap into the cultural heartbeat of sports, music, entertainment, and lifestyle in ways that matter. We don’t do forgettable. From the FIFA World Cup and the Olympics to music festivals, global tours, and groundbreaking brand partnerships, we create stories and activations that make a lasting impact.
We’re looking for a Senior Copywriter who knows how to craft big ideas that live across multiple channels—from on-site activations and branded content to broadcast, digital, and experiential. You understand how to translate a brand’s vision into impactful sponsorships and partnerships that drive engagement and tell a compelling story to drive genuine audience connections and action.
This role is about storytelling, conceptual thinking, and bringing integrated campaigns to life. If you know how to make brands resonate in sports, entertainment, and culture, we want to talk.
What You’ll Do
· Develop sponsorship concepts and activation ideas that connect brands with fans in meaningful ways.
· Write across formats—from campaign taglines to experiential activations to social content
· Collaborate with art directors, strategists, and designers to craft compelling integrated campaigns.
· Pitch big ideas—both in decks and in the room—with storytelling that sells the creative vision.
· Stay on top of industry and cultural trends to create sponsorships that feel fresh and relevant.
· Mentor junior writers, helping them sharpen their craft and strategic thinking.
What You Bring
· 5+ years of experience in a brand storytelling, sponsorships, or integrated marketing role (agency experience preferred).
· A killer portfolio that showcases campaign thinking and brand voice development as well as tactical channel activations.
· Flawless grammar & spelling—plus the instinct to write like people actually talk.
· A passion for sports, entertainment, and culture—you understand the space and what makes fans engage.
· Strong presentation skills—you can sell an idea, not just write it.
· Experience working with designers, strategists, and partner agencies to bring campaigns to life.
· Excitement to work and collaborate in an incredible NYC office three days per week.
If you’re a bold writer who can turn partnerships into unforgettable campaigns, we want you on our team.
Base salary range: $190-120K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
