About Company:
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Make Data Matter. Shape Brand Impact.
Are you passionate about turning data into powerful stories that drive action? At Impact XM, we’re looking for a Manager, Measurement & Analytics to lead the charge in measuring what matters—how live and virtual brand experiences resonate, perform, and inspire.
In this role, you'll develop smart, strategic measurement frameworks that bring clarity to complexity and value to our clients. You’ll partner across strategy, creative, and client services to uncover insights that inform decision-making and elevate experiences from good to great.
About You
You’re a data-savvy storyteller and strategic thinker who loves connecting dots and influencing outcomes. You know how to balance detail with big-picture thinking and are confident engaging with clients and internal teams alike. You bring leadership, curiosity, and a strong command of both numbers and narratives.
About Us
Impact XM is a global experiential marketing agency with 50 years of experience building powerful brand moments—across trade shows, events, digital activations, and beyond. Our Strategy team is at the core of what we do, transforming business objectives into immersive, measurable experiences that make a difference.
What You’ll Do
Lead & Inspire
- Build strategic measurement frameworks and KPIs that map to client objectives and experience goals.
- Oversee end-to-end measurement strategy across large-scale, high-impact experiential programs.
- Lead, mentor, and develop junior analysts to ensure innovation, quality, and consistency.
- Present insights with clarity and confidence to senior internal and client stakeholders.
- Serve as a trusted advisor—proactively surfacing opportunities and recommendations that add value.
Analyze & Activate
- Collect and analyze data across event tech, CRM, surveys, digital touchpoints, and more.
- Design intuitive dashboards and reports that surface insights and drive better decision-making.
- Translate complex data sets into compelling narratives that connect with stakeholders.
Innovate & Evolve
- Stay ahead of the curve on analytics tools, trends, and best practices in experiential measurement.
- Champion continuous improvement across data collection, analysis, and visualization.
- Introduce methodologies that help quantify engagement, ROI, and brand impact.
Collaborate & Elevate
- Partner with cross-functional teams—Strategy, Creative, Production, Client Services—to embed data into every phase of the experience lifecycle.
- Support pitches, proposals, and new business efforts with strategic insights and proof of performance.
- Promote internal data fluency by sharing knowledge and upskilling teams around tools and tactics.
What You Bring
- Bachelor’s degree in Business Analytics, Marketing Science, Statistics, or related field (Master’s a plus).
- 5–7+ years of experience in data strategy, marketing analytics, or experiential insights—agency or event experience preferred.
- Proven ability to lead strategic conversations and present to executive stakeholders.
- Fluency in Excel and visualization tools (Power BI, Tableau); SQL or Python a plus.
- Experience measuring performance across live, digital, and hybrid brand experiences.
- Exceptional communication and storytelling skills—you bring data to life.
- Familiarity with regulated industries (e.g., pharma) is a strong plus.
About Impact XM
Impact XM is a global event and experiential marketing agency that empowers brands to power business. From events, exhibits and environments to digital engagements and consumer activations, we create experiences that connect brands and consumers in a meaningful way. This ensures we live up to our name by making a positive impact on people’s lives and our clients’ business.
OUR BRAND – What We Believe
Passion
is Paramount – We love what we do, take pride in doing it and celebrate what we accomplish.
ABC
Always Be CURIOUS – We explore the possibilities, discover innovative solutions, and learn from experience.
We>Me
Collaboration and transparent communication creates our best work.
Trust
is Earned – We are defined by our actions and held accountable to our co-workers, clients, and outcomes.
Respect
is Given – We understand, acknowledge, and appreciate the perspective and actions of others.
Impact XM Benefits - US
Impact XM offers a comprehensive benefit package including: Medical, Dental, Vision, Life, LTD,401(k), Flexible Time Off and Holiday pay as well as competitive salaries and the opportunity for growth within our exciting industry!
