Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Job Description
Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Senior Creator Strategist who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy.
If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities—this role is for you.
ABOUT THE ROLE
As our Senior Creator Strategist, you’ll be a key driver of innovative partnerships that resonate across platforms and culture. You will develop and execute strategies that center on consumer behavior, cultural insights, and platform trends to ensure seamless brand integration across creator-led initiatives. You’ll work cross-functionally with creative, talent, and client teams to build partnerships that move the needle.
WHAT YOU'LL DO
- Develop best-in-class creator strategies that drive cultural impact, brand storytelling, and measurable engagement.
- Lead strategic development across multiple channels, ensuring creator partnerships align with broader brand objectives.
- Craft compelling pitch decks and presentations that translate cultural insights into brand opportunities.
- Turn observations and cultural truths into original and actionable insights.
- Lead dynamic brainstorms and ideation sessions to develop innovative creator-led campaigns.
- Collaborate closely with creative teams to develop ideas and ensure strategic alignment across all executions.
- Identify and forecast emerging trends in social media, pop culture, and the creator economy.
- Develop trend reports and cultural insights documents for clients and internal teams.
- Provide thought leadership on platform evolution, influencer dynamics, and audience behavior shifts.
- Ensure seamless integration of strategy, content, and execution across all digital and social channels.
YOU BRING
- 4-7 years of experience in creator partnerships, digital strategy, or social-led brand strategy.
- Deep understanding of creator ecosystems across all major platforms, including TikTok, Instagram, YouTube, and emerging spaces.
- Experience strategizing for integrated brand campaigns, with a strong POV on creator marketing best practices.
- Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
- Strong analytical skills with the ability to transform platform and creator performance data into actionable insights.
- Exceptional writing abilities that adapt across different platforms, voices, and client needs.
- Experience collaborating with creative teams to shape and refine campaign direction.
- Ability to work independently, proactively identify opportunities and drive innovation.
- Experience in sports marketing, spirits, or QSR brand partnerships is a plus.
STANDOUT QUALITIES
- A passion for internet culture and active engagement with digital communities.
- An instinct for spotting emerging creators and trends before they hit the mainstream.
- Ability to provide strategic POVs on platform updates, creator monetization strategies, and industry shifts.
- A mix of creative thinking and data-driven decision-making.
- Experience in content creation, community management, or influencer relations is a bonus.
Base salary range: $100-120K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
