Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music, entertainment and culture. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.
Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
The Dressing Manager FWC will be responsible for overseeing and managing the visual identity and branding elements of the FIFA World Cup 2026 US stadium(s), ensuring the visual presentation aligns with the FIFA brand guidelines and enhances the overall fan experience. You will collaborate with various internal and external stakeholders to maintain consistency and high-quality standards throughout both tournaments.
Key Responsibilities:
1. Strategic Planning & Execution
- Oversee the scoping and implementation of all branding elements in 1-2 competition venues for the FIFA World Cup 2026
- Conduct site visits to assess each venue’s unique layout, infrastructure, and visual needs, ensuring that the Look of the Games is tailored to each location’s requirements.
- Create a detailed scope report outlining all visual branding requirements, including design specifications, installation schedules, and resource allocations for each venue and location. Suggest (sustainable) substrates based on surface, anchor points and venue regulations.
- Develop and manage a scope budget, identifying and allocating costs for product, hardware, installation, labor, and logistics, ensuring the Look of the Games is delivered within financial constraints.
- Ensure the Look of the Games strategy for both the FIFA World Cup 2026, ensuring alignment with FIFA’s global brand and visual identity.
- Work with FIFA’s marketing and branding teams to ensure that all visual elements adhere to FIFA’s guidelines and elevate the tournament’s overall aesthetic and fan engagement.
- Maintain direct communication with the client regarding scope reports, ensuring that all visual branding elements align with the client's vision and requirements. This includes liaising with suppliers to coordinate the procurement, delivery, and installation of materials and services.
2. Look of the Games Implementation.
- Manage and coordinate the installation and placement of all branding materials across the stadiums, including but not limited to media areas, VIP lounges, external branding.
- Ensure that all materials are delivered on time, installed correctly, and maintained throughout the duration of the tournament.
- Oversee the decommissioning and removal of all visual elements at the end of the tournament, ensuring proper storage or disposal where appropriate.
- Work closely with the venue teams to monitor the quality and integrity of installations, ensuring that they are maintained throughout the event.
3. Budget & Resource Management
- Develop and manage the Look of the Games budget, ensuring that all visual installations are delivered within financial parameters while maintaining quality and consistency.
- Monitor project progress to ensure that all elements are delivered within the agreed timelines, while managing any cost variances effectively.
- Identify opportunities for cost savings or resource optimization without compromising on the quality or visual impact of the project.
4. Brand Consistency & Quality Control
- Ensure brand consistency across all touchpoints, ensuring that the Look of the Games aligns with FIFA’s global standards and delivers a seamless visual experience for fans, players, and broadcast.
- Implement and oversee a quality control process for all installations, ensuring that every venue meets FIFA’s aesthetic standards for branding.
- Conduct regular site inspections to ensure installations are intact and properly displayed, making adjustments where necessary to meet standards.
5. Sustainability & Legacy
- Collaborate with the sustainability team to ensure that the Look of the Games is aligned with FIFA’s sustainability goals, incorporating sustainable materials and processes where possible.
- Plan for the second life of visual assets post-event, considering their potential for reuse or recycling and minimizing waste.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Event Management, Graphic Design, or a related field.
- Certifications in Project Management (e.g., PMP) or similar credentials are preferred.
- Minimum of 3 years of experience in managing visual branding or event production, particularly for large-scale international events.
- Familiarity with design and project management software (e.g., AutoCAD, Adobe Creative Suite, Microsoft Project).
- Strong understanding of different dressing substrates, including the ability to suggest eco-friendly alternatives for event branding.
- Demonstrated ability to lead and coordinate multidisciplinary teams, ensuring successful execution of branding and installation across one or multiple venues.
- Experience in managing teams across different regions, ensuring alignment with global brand standards and timelines.
- Excellent interpersonal skills with the ability to manage relationships with clients, suppliers, and internal teams.
- Experience in maintaining direct communication with clients, ensuring all branding elements align with their vision and expectations.
- Strong attention to detail, ensuring that all visual elements meet the required specifications and align with the global branding strategy.
- Ability to monitor the quality and integrity of installations and adjust where necessary to ensure the highest standards of visual impact.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
