PRINCIPLE RESPONSIBILITIES AND DUTIES:
- Head up a strategy team or large book of business that spans DTC/HCP assignments
- Serve as go-to client advisor for all things strategy, creative strategy, workshops and marketing research.
- Establishes and grows relationships with senior clients and builds trust to inform problem and solution identification before a brief
- Motivate and influence internal multi-disciplinary team to deliver on strategy across creative, engagement, and experience
- Champion and lead complex enterprise initiatives
- Build strategy processes and standardized deliverables.
- Growing internal and external demand for brand strategy and insights across our pharma business
- Directing ongoing client strategy initiatives, while remaining focused on medium and long-term planning and growth opportunities
- Bring innovative ideas and passionate storytelling to new business pitches
- Operational team leadership, owning strategy & insight team resourcing, and partnering with senior leadership
- Mentoring others to understand and enhance the application of strategy & insights in pharma
- Partner with department leads to improve inputs and outputs of strategic planning, and establish ways of working to bridge live data to inform future strategy evolution
- Manage and mentor a team of exceptional strategists
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
- Bachelor’s Degree in Marketing, Business Administration, or related field, advanced degree (MBA, MS) preferred
- 12-15+ years of Patient and HCP marketing experience is required, and experience working in a strategic role for rare disease, oncology, respiratory, or biotech brands is a plus. Some consumer experience is also a plus.
- Highly motivated, with strong strategic leadership skills
- A proven track record in establishing and managing effective strategic plans
- The ability to engage, inspire, and make complex subjects understandable, and engage and inspire more junior members of the team to do the same
- A proven track record in building brand and disease area architecture, and developing solid strategic brand and tactical plans
- A proven track record of new business wins in healthcare and understanding/connecting strategy, to engagement to measurement
- Experience defining strategic platforms across the lifecycle of brands in healthcare
- Highly experienced in the art of storytelling across creative briefs, strategy, workshops, and client presentations. Ability to craft inspiring creative briefs, strategies and stories
- Advanced marketing research skills and knowledge, A strong command of market research tools and technologies (Qualitative and Quantitative)
- Exceptional written and oral communication as well as presentation abilities
- A drive to be successful and perform well in all aspects of strategic work in an entrepreneurial environment
- Flexible to work over a number of projects and balance workload
- Ability to work in one of our office locations, Philly, NY or Baltimore at least twice a month and travel to clients as needed
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