Job Summary:
WHO ARE YOU?
Do you enjoy dance music? Do you excel at social media and marketing within the dance music space? Then we’re looking for YOU! We are looking for a highly motivated self-starter who embodies both a passion for dance music culture and a love of social media marketing. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Throughout our 30-year history, Insomniac has produced festivals, concerts and club nights for millions of attendees across the nation. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
Insomniac’s West Coast Clubs Division is focused on creating a first class experience for our Headliners. Our expanding roster of club partners includes some of the world's top venues, delivering performances from globally renowned DJs backed by top-notch sound and visuals. The diverse calendar of events celebrates the electronic dance music community and culture, offering an endless range of experiences. Insomniac’s West Coast Clubs Division includes venues world renowned venues; Exchange LA, Academy LA, Avalon, Day Trip in the Park, Time Nightclub, Nova SD, and Bloom.
THE ROLE
The Digital Advertiser’s primary role is to manage, optimize, and report on paid media campaigns across Meta, TikTok, Google, YouTube, and other relevant platforms for our venues and event brands. This role plays a key part in our overall marketing efforts by driving awareness, engagement, and conversions through strategic paid media execution. The Digital Advertiser will lead the asset management process from creative brief through trafficking, tag deployment, and live performance monitoring. This position requires a deep understanding of audience targeting, creative best practices, media budgeting, and performance analysis, with a strong emphasis on paid social media tactics and reporting.
This role reports to the Head of Marketing and Marketing Director while collaborating with the Marketing Managers, Specialists, Coordinators, and artist teams to ensure advertising campaigns are compelling, timely, and data-informed. The ideal candidate has hands-on experience with paid media buying and reporting, thrives in a high-volume, fast-paced environment, and has a passion for electronic music and nightlife.
RESPONSIBILITIES
- Build, execute, and optimize paid media campaigns across Meta, TikTok, Google, YouTube, Spotify, and other emerging platforms
- Monitor campaign performance daily, pulling reports to assess ROAS, CTR, CPA, and other key KPIs
- Regularly analyze ticket sales trends, website traffic, and engagement data to recommend media and budget shifts
- Create and maintain detailed reporting dashboards to track campaign performance across venues and brands
- Provide weekly, monthly, and post-campaign wrap reports with insights and actionable optimizations
- A/B test copy, creative formats, audiences, and landing pages to improve campaign performance
- Develop and execute retargeting, lookalike, and interest-based audience strategies for all event phases (announce, on-sale, low ticket, final push)
- Collaborate with Marketing Specialists and Coordinators to ensure timely campaign launches and asset delivery
- Communicate directly with artist teams when needed for advertising approvals or media collaboration
- Ensure campaign tagging is consistent across all platforms using UTM parameters and naming conventions
- Partner with content teams to develop high-performing ad creative based on top-performing formats
- Identify new platform opportunities, trends, and tools to keep the team ahead of the curve
- Support CRM integrations and help improve campaign tracking across email, SMS, and paid ads
- Participate in weekly marketing syncs to flag underperforming campaigns and propose optimizations
- Manage and allocate budgets across hundreds of concurrent campaigns, making adjustments in real time
- Collaborate with promotions, influencer, and affiliate teams to amplify key campaigns with paid boosts
- Train and provide support in onboarding team members, clients, vendors and partners when needed
- All other projects and initiatives as identified
QUALIFICATIONS
- Four-year degree in Marketing, Advertising, Communications, or a related field
- 4+ years of digital advertising experience, ideally in nightlife, entertainment, or live events
- Must be 21 years of age or older (required for working in the venue during operations)
- Advanced experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, YouTube Campaigns
- Proficient with analytics platforms such as GA4, Looker Studio, or other reporting tools
- Deep understanding of attribution, tracking pixels, UTM structures, and media measurement
- Strong Excel/Google Sheets skills (pivot tables, formulas, basic data visualization)
- Passion for electronic music, nightlife, and rave culture
- Self-motivated, strategic, and able to pivot quickly in a fast-paced, event-driven environment
- Excellent communication skills with the ability to clearly present data-backed recommendations
WORK ENVIRONMENT
- Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
- Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location
- Must be able to work in open concept office space
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote
environments where everyone can be themselves, contribute fully, and thrive within our company and at our
events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy
new experiences, and learn from the talented people you will be working with.
Insomniac Clubs strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the
Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and
consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason,
Insomniac Clubs will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, [COMPANY] also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable
accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited
to identify reasonable accommodations that can be made to assist them to perform the essential functions of the
position they seek. Any applicant who requires an accommodation in order to perform the essential functions of
the job should contact a Human Resources Representative to request the opportunity to participate in a timely
interactive process. Insomniac Clubs will also provide reasonable religious accommodations on a case-by-case basis.
Salary Range: $70,000.00 - $80,000.00 USD
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
