Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Wasserman is looking for a motivated individual to join one of our priority Brand teams in an insights and strategy capacity. This position is responsible for providing support to the larger Brand strategy and insights team along with the Brand account team members by assisting with strategy and measurement workstreams and capabilities, research, client reporting and presentations, client services, project coordination, and the implementation of timelines and budgets. This individual will be expected to consistently provide excellent customer service to accounts, as well as represent and respond to client needs and goals within the organization to ensure quality.
Duties:
- Performs research and analysis and uses data and analytics to inform strategy, measurement plans, POVs, and partnership negotiations.
- Leads the day-to-day management of and works closely with specific vertical teams to set objectives and KPIs and develop and execute program / campaign measurement plans.
- Conducts property valuations including contract valuations, activation valuations, and earned media analysis.
- Creates and executes brand health surveys while developing insights and implications based on client objectives.
- Supports the creation and maintenance of proprietary Wasserman measurement tools and analysis.
- Manages syndicated research platforms (e.g. Global Web Index) to create fan profiles, support landscape analysis projects and other strategy-related projects.
- Monitors media trends and the changing sports, entertainment, and cultural landscape to keep client and internal teams well-informed and to maintain Wasserman’s position as the agency that makes data-based decisions and leads with insights.
- Provides weekly updates to the team by researching industry updates and news regarding relevant projects to the team and other members of the Marketing division.
- Provides daily updates to the team on the status of ongoing projects and helps manage expectations and timelines for measurement projects.
- Able to take ownership over specific measurement projects, while maintaining full knowledge of the measurement process in its entirety.
- Performs various tasks as needed by internal team members such as research, reports, daily updates, editing of materials, etc.
- Stays up to date on client product / service offering and can thoughtfully present to potential partners.
- Maintains positive relationships and communication with clients to encourage new and repeat business opportunities.
- May take on specialized roles or projects to assist the team, such as working directly with third party vendors or partner agencies, to execute program / campaign measurement plans.
- May work with team members to liaise with partners and provide materials necessary for partnership measurement plans.
Qualifications:
- Minimum of a bachelor’s degree.
- 3+ years of relevant experience with a minimum of 2 years of direct experience in insight and/or brand strategy-driven work (preferably in the sports or entertainment field or industry).
- Up-to-date knowledge of the sports and entertainment industry, with a working knowledge of what’s happening across culture today and into tomorrow.
- The ability to multi-task and self-manage to meet deadlines and can support partnerships of varying degrees of complexities.
- Must be proficient in Microsoft Suite, particularly with PowerPoint and Excel.
- Possess exceptional communication skills, both orally and in writing.
- Carries out responsibilities with minimal direction.
- Maintains a familiarity with technology and consumer electronics specifically as it relates to the mobile device market and key players.
- Possess an interest in the role of technology in today’s consumer sports and entertainment experience.
- Strong attention to detail and highly organized.
- Must be flexible and comfortable to assume multiple roles as needed by the team.
- Ability to think creatively in a team environment.
- Must be flexible and react calmly under stressful circumstances.
Base salary: $70k - $80k, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
